{"id":22774,"date":"2023-11-22T13:48:44","date_gmt":"2023-11-22T13:48:44","guid":{"rendered":"https:\/\/determ.com\/ebook\/pr-trends-and-challenges-in-2024\/"},"modified":"2026-06-30T15:30:04","modified_gmt":"2026-06-30T15:30:04","slug":"pr-trendovi-i-izazovi-2024","status":"publish","type":"ebook","link":"https:\/\/determ.com\/hr\/ebook\/pr-trendovi-i-izazovi-2024\/","title":{"rendered":"PR trendovi i izazovi u 2024."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ako postoji jedna re\u010denica koja se mo\u017ee primijeniti na razvoj PR-a iz godine u godinu, onda je to definitivno ova:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jedina konstanta je promjena.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zvu\u010di kao kli\u0161e, zar ne? No nikada to nije bilo istinitije, i to ne samo u PR-u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mnogo se toga dogodilo u prvoj polovici 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Umjetna inteligencija (AI) postala je velika stvar s ChatGPT-om. Toliko da je u\u0161la u gotovo sve sfere \u017eivota, uklju\u010duju\u0107i PR. Mjerenje, izvje\u0161tavanje, izrada sadr\u017eaja i prediktivna analiza do\u017eivjeli su golemu promjenu. No neka podru\u010dja ostala su ista.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-survey\">O istra\u017eivanju<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kako bismo istra\u017eili kako se svijet PR-a razvio i \u0161to budu\u0107nost donosi industriji, okupili smo 300 PR stru\u010dnjaka iz razli\u010ditih industrija i tvrtki razli\u010ditih veli\u010dina kako bi razgovarali o svojim trenutnim izazovima i predvi\u0111anjima za sljede\u0107u godinu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preuzmite izvje\u0161taj besplatno! \ud83e\udef6<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ako postoji jedna re\u010denica koja se mo\u017ee primijeniti na razvoj PR-a iz godine u godinu, onda je to definitivno ova: Jedina konstanta je promjena. Zvu\u010di kao kli\u0161e, zar ne? No nikada to nije bilo istinitije, i to ne samo u PR-u. Mnogo se toga dogodilo u prvoj polovici 2023. Umjetna inteligencija (AI) postala je velika [&hellip;]<\/p>\n","protected":false},"featured_media":22775,"template":"","ebook-category":[645],"class_list":["post-22774","ebook","type-ebook","status-publish","has-post-thumbnail","hentry","ebook-category-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PR trendovi i izazovi u 2024. - Determ<\/title>\n<meta name=\"description\" content=\"\u0160to budu\u0107nost donosi PR industriji? 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