{"id":22752,"date":"2023-02-02T17:03:35","date_gmt":"2023-02-02T17:03:35","guid":{"rendered":"https:\/\/determ.com\/case-study\/case-study-hgss\/"},"modified":"2026-06-30T15:29:47","modified_gmt":"2026-06-30T15:29:47","slug":"hgss-pracenje-medija","status":"publish","type":"case-study","link":"https:\/\/determ.com\/hr\/case-study\/hgss-pracenje-medija\/","title":{"rendered":"Hrvatska gorska slu\u017eba spa\u0161avanja (HGSS) koristi Determ kao pomo\u0107 u svojim akcijama spa\u0161avanja."},"content":{"rendered":"    <!--EMPHASIZED TEXT BLOCK-->\n    <div class=\"c-emphasized-text-block c-gutenberg-block\">\n        <h4 class=\"u-a2 u-fw-500\">\n\t\t\tHrvatska gorska slu\u017eba spa\u0161avanja (HGSS) nacionalna je, dobrovoljna, stru\u010dna, humanitarna i nestrana\u010dka udruga koja djeluje u javnom interesu. Osnovana prije 72 godine, udruga iza sebe ima vi\u0161e od 1100 volontera i preko 15 000 akcija. Njihov se rad sastoji od spa\u0161avanja na nepristupa\u010dnim podru\u010djima i preventivnih aktivnosti poput pru\u017eanja edukativnih materijala i smjernica. Njihove su preventivne mjere klju\u010dne jer znatno smanjuju broj akcija spa\u0161avanja.        <\/h4>\n    <\/div>\n    <!--end EMPHASIZED TEXT BLOCK-->\n\n\n\n<p class=\"wp-block-paragraph\">Za ovu studiju slu\u010daja razgovarali smo s&nbsp;<strong>Jadranom Kapovi\u0107em, voditeljem HGSS-ova Odbora za informiranje i analitiku i volonterom<\/strong>. Volonter je u udruzi ve\u0107 deset godina, a voditeljem HGSS-ova Odbora za informiranje i analitiku postao je 2018. HGSS je poznat po svojoj izvrsnoj prisutnosti na dru\u0161tvenim mre\u017eama, koja im je donijela&nbsp;dvije nagrade Grand Prix&nbsp;Hrvatske udruge za odnose s javno\u0161\u0107u (HUOJ) za najbolje komunikatore 2017. i za najbolju komunikaciju doga\u0111aja za njihovu tweet izlo\u017ebu Trending #HGSS70.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izazov<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jadran ka\u017ee da su shvatili da im treba rje\u0161enje poput Determa kada su po\u010deli raditi na svojoj&nbsp;<em>70 godina HGSS-a&nbsp;<\/em>kampanji. Tako\u0111er, shvatili su da su im digitalni mediji daleko va\u017eniji od tradicionalnih medija, no ru\u010dno pra\u0107enje i analiza onoga \u0161to se objavljuje nisu im bili opcija.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rje\u0161enje &amp; u\u010dinak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Determ se pokazao osobito korisnim za HGSS na dva na\u010dina &#8211; tijekom tweet izlo\u017ebe Trending #HGSS70 i tijekom 13 sati duge akcije spa\u0161avanja psa koji je pao u duboku jamu.<br><br>U prvom slu\u010daju,&nbsp;<strong>Determovi podaci i izvje\u0161taji pomogli su im dokumentirati koliko je online medija popratilo njihov doga\u0111aj te su izmjerili prisutnost na dru\u0161tvenim mre\u017eama i medijsku vrijednost tijekom izlo\u017ebe<\/strong>.&nbsp;Dokazav\u0161i da je njihova izlo\u017eba bila \u0161iroko popra\u0107ena, osigurali su nagradu Grand Prix za najbolju komunikaciju doga\u0111aja.<\/p>\n\n\n<!--AUTHOR BLOCK-->\n<div class=\"c-author-block c-gutenberg-block\">\n\t        <!--title-->\n        <h4 class=\"c-author-block__title u-a2 u-fw-500\">\n\t\t\t &quot;Ina\u010de bismo to morali raditi ru\u010dno i ne bi izgledalo tako profesionalno kako je izgledalo. Jednostavno smo izvezli podatke, podijelili izvje\u0161taje na dru\u0161tvene i online medije te ih usporedili s drugim doga\u0111anjima koja su se odvijala u isto vrijeme. Da nije bilo Determa, sve bi i\u0161lo puno, puno te\u017ee. U tom smo trenutku shvatili da imamo jednostavan alat koji nam mo\u017ee pru\u017eiti sjajne rezultate.\u201d        <\/h4>\n        <!--end title-->\n\t    <!--footer-->\n    <div class=\"c-author-block__footer\">\n        <!--footer left-->\n        <div class=\"c-author-block__footer-left\">\n            <!--AVATAR-->\n\t\t\t<!--AVATAR-->\n<div class=\"c-avatar \">\n\t    <!--info-->\n    <div class=\"c-avatar__info\">\n        <p class=\"u-a1 u-fw-500\">Jadran Kapovi\u0107<\/p>\n        <p class=\"u-b1 u-fw-500\"><\/p>\n    <\/div>\n    <!--end info-->\n<\/div>\n<!--end AVATAR-->\n            <!--end AVATAR-->\n        <\/div>\n        <!--end footer left-->\n\n\t\t    <\/div>\n    <!--end footer-->\n<\/div>\n<!--end AUTHOR BLOCK-->\n\n\n<p class=\"wp-block-paragraph\">Kada je rije\u010d o akciji spa\u0161avanja psa, uvidjeli su jo\u0161 jednu korist. Primijetili su da je strani medij objavio pri\u010du o akciji spa\u0161avanja te su u Determu po\u010deli dobivati spike upozorenja da i drugi mediji prenose pri\u010du. Jadran ka\u017ee da su mu <strong>spike upozorenja pokazala da je pri\u010da prili\u010dno zanimljiva i da&nbsp;bi trebali po\u010deti pripremati materijale za medije<\/strong>.&nbsp;Kada su ih mediji kontaktirali, ve\u0107 su imali sve materijale spremne.<\/p>\n\n\n<!--AUTHOR BLOCK-->\n<div class=\"c-author-block c-gutenberg-block\">\n\t        <!--title-->\n        <h4 class=\"c-author-block__title u-a2 u-fw-500\">\n\t\t\t&quot;Primijetili smo da je jedan strani medij objavio pri\u010du, a zatim su uslijedila spike upozorenja. Mnogo nas je drugih medija po\u010delo kontaktirati\u2026 Mislim da je bilo najmanje 15-20 stranih medija. Tada smo sve mogli pratiti putem Determa. To je definitivno bila najobjavljivanija pri\u010da o HGSS-u ikad. Barem koliko ja znam.\u201d        <\/h4>\n        <!--end title-->\n\t    <!--footer-->\n    <div class=\"c-author-block__footer\">\n        <!--footer left-->\n        <div class=\"c-author-block__footer-left\">\n            <!--AVATAR-->\n\t\t\t<!--AVATAR-->\n<div class=\"c-avatar \">\n\t    <!--info-->\n    <div class=\"c-avatar__info\">\n        <p class=\"u-a1 u-fw-500\">Jadran Kapovi\u0107<\/p>\n        <p class=\"u-b1 u-fw-500\"><\/p>\n    <\/div>\n    <!--end info-->\n<\/div>\n<!--end AVATAR-->\n            <!--end AVATAR-->\n        <\/div>\n        <!--end footer left-->\n\n\t\t    <\/div>\n    <!--end footer-->\n<\/div>\n<!--end AUTHOR BLOCK-->\n\n\n<p class=\"wp-block-paragraph\">Osim spike upozorenja, Jadran je istaknuo da je najzna\u010dajnija korist alata bila dobivanje<strong>&nbsp;mjerljivih podataka u izvje\u0161tajima<\/strong>, \u0161to im je pomoglo opravdati svoj rad i rezultate.<\/p>\n\n\n<!--AUTHOR BLOCK-->\n<div class=\"c-author-block c-gutenberg-block\">\n\t        <!--title-->\n        <h4 class=\"c-author-block__title u-a2 u-fw-500\">\n\t\t\t\u201cKao prvo, omjer tro\u0161ka i koristi je fantasti\u010dan! Ima mnogo prednosti koje mo\u017eda nisu vidljive kada tek po\u010dnete koristiti alat. Tako\u0111er, mo\u017eete pratiti nove trendove. Primijetili smo koje vijesti bolje prolaze pa smo u skladu s tim mogli prilagoditi svoju komunikacijsku strategiju. Kao drugo, va\u0161a korisni\u010dka i tehni\u010dka podr\u0161ka su izvrsne. Apsolutno jedna od najugodnijih korisni\u010dkih podr\u0161ki ikad. Nije bilo problema koji nismo uspjeli rije\u0161iti.\u201d        <\/h4>\n        <!--end title-->\n\t    <!--footer-->\n    <div class=\"c-author-block__footer\">\n        <!--footer left-->\n        <div class=\"c-author-block__footer-left\">\n            <!--AVATAR-->\n\t\t\t<!--AVATAR-->\n<div class=\"c-avatar \">\n\t    <!--info-->\n    <div class=\"c-avatar__info\">\n        <p class=\"u-a1 u-fw-500\">Jadran Kapovi\u0107<\/p>\n        <p class=\"u-b1 u-fw-500\"><\/p>\n    <\/div>\n    <!--end info-->\n<\/div>\n<!--end AVATAR-->\n            <!--end AVATAR-->\n        <\/div>\n        <!--end footer left-->\n\n\t\t    <\/div>\n    <!--end footer-->\n<\/div>\n<!--end AUTHOR BLOCK-->\n\n    <!--LINK BLOCK-->\n    <div class=\"c-link-block c-gutenberg-block \">\n        <!--UNDERLINE LINK-->\n\t\t    <a href=\"https:\/\/determ.com\/wp-content\/uploads\/2023\/06\/Case-Study-RB-HGSS.pdf\"\n       class=\"c-underline-link u-a1 u-fw-500 \"  download=&quot;download&quot;>\n\t\t<span>Preuzmite studiju slu\u010daja u PDF-u<svg class=\"u-icon u-icon--arrow-right\" viewBox=\"0 0 17 10\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"m13.69 4.25-2.72-2.72L12.03.47 16.56 5l-4.53 4.53-1.06-1.06 2.72-2.72H0v-1.5h13.69Z\" \/>\n<\/svg><\/span>\n    <\/a>\n        <!--end UNDERLINE LINK-->\n    <\/div>\n    <!--end LINK BLOCK-->\n\t","protected":false},"excerpt":{"rendered":"<p>Za ovu studiju slu\u010daja razgovarali smo s&nbsp;Jadranom Kapovi\u0107em, voditeljem HGSS-ova Odbora za informiranje i analitiku i volonterom. Volonter je u udruzi ve\u0107 deset godina, a voditeljem HGSS-ova Odbora za informiranje i analitiku postao je 2018. HGSS je poznat po svojoj izvrsnoj prisutnosti na dru\u0161tvenim mre\u017eama, koja im je donijela&nbsp;dvije nagrade Grand Prix&nbsp;Hrvatske udruge za odnose [&hellip;]<\/p>\n","protected":false},"template":"","case-study-category":[],"class_list":["post-22752","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hrvatska gorska slu\u017eba spa\u0161avanja (HGSS) koristi Determ kao pomo\u0107 u svojim akcijama spa\u0161avanja. - Determ<\/title>\n<meta name=\"description\" content=\"U ovoj studiji slu\u010daja saznajte kako Hrvatska gorska slu\u017eba spa\u0161avanja koristi Determ kao pomo\u0107 u svojim akcijama spa\u0161avanja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/determ.com\/hr\/case-study\/hgss-pracenje-medija\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hrvatska gorska slu\u017eba spa\u0161avanja koristi Determ kao pomo\u0107 u svojim akcijama spa\u0161avanja.\" \/>\n<meta property=\"og:description\" content=\"U ovoj studiji slu\u010daja saznajte kako Hrvatska gorska slu\u017eba spa\u0161avanja koristi Determ kao pomo\u0107 u svojim akcijama spa\u0161avanja.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/determ.com\/hr\/case-study\/hgss-pracenje-medija\/\" \/>\n<meta property=\"og:site_name\" content=\"Determ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearedeterm\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T15:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/determ.com\/wp-content\/uploads\/2023\/02\/CS-HGSS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Hrvatska gorska slu\u017eba spa\u0161avanja koristi Determ kao pomo\u0107 u svojim akcijama spa\u0161avanja.\" \/>\n<meta name=\"twitter:description\" content=\"U ovoj studiji slu\u010daja saznajte kako Hrvatska gorska slu\u017eba spa\u0161avanja koristi Determ kao pomo\u0107 u svojim akcijama spa\u0161avanja.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/determ.com\/wp-content\/uploads\/2023\/02\/CS-HGSS.png\" \/>\n<meta name=\"twitter:site\" content=\"@wearedeterm\" \/>\n<meta name=\"twitter:label1\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/determ.com\\\/hr\\\/case-study\\\/hgss-pracenje-medija\\\/\",\"url\":\"https:\\\/\\\/determ.com\\\/hr\\\/case-study\\\/hgss-pracenje-medija\\\/\",\"name\":\"Hrvatska gorska slu\u017eba spa\u0161avanja (HGSS) koristi Determ kao pomo\u0107 u svojim akcijama spa\u0161avanja. - 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