{"id":22750,"date":"2023-02-02T17:04:26","date_gmt":"2023-02-02T17:04:26","guid":{"rendered":"https:\/\/determ.com\/case-study\/case-study-include\/"},"modified":"2026-06-30T15:29:47","modified_gmt":"2026-06-30T15:29:47","slug":"include-razvoj-poslovanja","status":"publish","type":"case-study","link":"https:\/\/determ.com\/hr\/case-study\/include-razvoj-poslovanja\/","title":{"rendered":"Include unaprje\u0111uje svoje napore u razvoju poslovanja."},"content":{"rendered":"    <!--EMPHASIZED TEXT BLOCK-->\n    <div class=\"c-emphasized-text-block c-gutenberg-block\">\n        <h4 class=\"u-a2 u-fw-500\">\n\t\t\tTvrtku Include osnovao je Ivan Mrvo\u0161, a rije\u010d je o tvrtki koja istra\u017euje, razvija, proizvodi i distribuira IoT urbanu opremu za pametne gradove. Njihova je pri\u010da zapo\u010dela 2014. kada je njihova prva pametna klupa postavljena u Solinu. Otad su svoju ponudu pametnih proizvoda pro\u0161irili na razli\u010dite modele pametnih klupa, sustave gospodarenja otpadom i sustave za pra\u0107enje kvalitete zraka. Njihov je glavni cilj motivirati gradove da javne prostore pretvore u moderna, povezana i samoodr\u017eiva okru\u017eenja kroz inovativne proizvode koji pobolj\u0161avaju kvalitetu \u017eivota svih gra\u0111ana.        <\/h4>\n    <\/div>\n    <!--end EMPHASIZED TEXT BLOCK-->\n\n\n\n<p class=\"wp-block-paragraph\">Za ovu studiju slu\u010daja razgovarali smo s&nbsp;<strong>Ivonom Mrvo\u0161, marketin\u0161kom menad\u017eericom u Includeu<\/strong>. Objasnila je kako su po\u010deli koristiti Determ i kakve koristi imaju od alata.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izazov<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ivona ka\u017ee da je glavni izazov bio pratiti \u0161to se pi\u0161e o Includeu i njegovim proizvodima diljem svijeta. Tako\u0111er, u vremenima ve\u0107e PR pokrivenosti, tro\u0161ili su mnogo vremena na guglanje kako bi prikupili spominjanja, no ubrzo su shvatili da je to gubljenje vremena.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rje\u0161enje &amp; u\u010dinak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Godine 2018. shvatili su da bi mogli koristiti alat za pra\u0107enje medija dok grade svoju strukturu marketinga, PR-a i podr\u0161ke prodaji. Dobili su&nbsp;preporuke za Determ, istra\u017eili ga i naposljetku zaklju\u010dili da alat odgovara njihovim potrebama. Kako Ivona isti\u010de:<\/p>\n\n\n<!--AUTHOR BLOCK-->\n<div class=\"c-author-block c-gutenberg-block\">\n\t        <!--title-->\n        <h4 class=\"c-author-block__title u-a2 u-fw-500\">\n\t\t\t\u201cUmjesto guglanja i tra\u017eenja gdje se na\u0161i proizvodi spominju, ima li kakvih novih natje\u010daja\u2026 Rije\u0161ili smo se toga, u\u0161tedjeli vrijeme i dobili novi na\u010din izrade svojih mjese\u010dnih izvje\u0161taja&quot;        <\/h4>\n        <!--end title-->\n\t    <!--footer-->\n    <div class=\"c-author-block__footer\">\n        <!--footer left-->\n        <div class=\"c-author-block__footer-left\">\n            <!--AVATAR-->\n\t\t\t<!--AVATAR-->\n<div class=\"c-avatar \">\n\t    <!--info-->\n    <div class=\"c-avatar__info\">\n        <p class=\"u-a1 u-fw-500\">Ivona Mrvo\u0161<\/p>\n        <p class=\"u-b1 u-fw-500\"><\/p>\n    <\/div>\n    <!--end info-->\n<\/div>\n<!--end AVATAR-->\n            <!--end AVATAR-->\n        <\/div>\n        <!--end footer left-->\n\n\t\t    <\/div>\n    <!--end footer-->\n<\/div>\n<!--end AUTHOR BLOCK-->\n\n\n<p class=\"wp-block-paragraph\">Include koristi Determ kako bi <strong>bio u tijeku s novostima iz industrije, pratio svoja spominjanja, provodio istra\u017eivanje tr\u017ei\u0161ta za postoje\u0107e i potencijalne proizvode te pratio konkurente<\/strong>. Ivona nam je ispri\u010dala anegdotu o tome kako su prvi put po\u010deli koristiti alat. Primijetili su da je njihov konkurent prenio video na YouTube koriste\u0107i klju\u010dne rije\u010di poput <em>smart bench, pametna klupa, ivan mrvo\u0161 i include. <\/em>Video je naposljetku uklonjen. Budu\u0107i da su tek po\u010deli koristiti alat, bili su prili\u010dno iznena\u0111eni \u0161to su otkrili ovakvu situaciju.<br><br>Ivona je istaknula da se Determ pokazao <strong>vrlo korisnim u razvoju poslovanja<\/strong>. Primjerice, putem alata mogli su saznati tra\u017ei li netko pametne proizvode poput njihovih i obratiti mu se kako bi vidjeli ima li prostora za suradnju. Tako\u0111er, ako neki grad kupi proizvode konkurenata, odmah za to saznaju. Budu\u0107i da prate spominjanja na dru\u0161tvenim mre\u017eama, ondje su uspjeli prona\u0107i i potencijalne partnere i potencijalne klijente.<br><br>Najzna\u010dajnija korist koju je Ivona spomenula jest to da im je alat pomogao da <strong>postanu mnogo informiraniji o svemu vezanom uz svoju industriju i proizvode<\/strong>. Primjerice, sada im je lak\u0161e dobiti povratne informacije o svojim proizvodima.<\/p>\n\n\n<!--AUTHOR BLOCK-->\n<div class=\"c-author-block c-gutenberg-block\">\n\t        <!--title-->\n        <h4 class=\"c-author-block__title u-a2 u-fw-500\">\n\t\t\t\u201cPonekad nai\u0111emo na \u010dlanke za koje nismo znali da nas spominju ili da je na\u0161 proizvod instaliran na nekom tr\u017ei\u0161tu. Pronalazimo i razne pametne konferencije koje se odr\u017eavaju diljem svijeta, a zatim pitamo lokalne partnere jesu li zainteresirani za odlazak. Informirani smo, educirani, \u0161tedimo vrijeme i rekla bih da su to najve\u0107e koristi.\u201d        <\/h4>\n        <!--end title-->\n\t    <!--footer-->\n    <div class=\"c-author-block__footer\">\n        <!--footer left-->\n        <div class=\"c-author-block__footer-left\">\n            <!--AVATAR-->\n\t\t\t<!--AVATAR-->\n<div class=\"c-avatar \">\n\t    <!--info-->\n    <div class=\"c-avatar__info\">\n        <p class=\"u-a1 u-fw-500\">Ivona Mrvo\u0161<\/p>\n        <p class=\"u-b1 u-fw-500\"><\/p>\n    <\/div>\n    <!--end info-->\n<\/div>\n<!--end AVATAR-->\n            <!--end AVATAR-->\n        <\/div>\n        <!--end footer left-->\n\n\t\t    <\/div>\n    <!--end footer-->\n<\/div>\n<!--end AUTHOR BLOCK-->\n\n\n<p class=\"wp-block-paragraph\">Kada smo je pitali koji bi savjet dala ljudima koji nisu sigurni je li Determ pravi alat za njih, rekla je:<\/p>\n\n\n<!--AUTHOR BLOCK-->\n<div class=\"c-author-block c-gutenberg-block\">\n\t        <!--title-->\n        <h4 class=\"c-author-block__title u-a2 u-fw-500\">\n\t\t\t\u201cPo\u010dnite koristiti Determ i zahvalite mi kasnije! :)\u201d        <\/h4>\n        <!--end title-->\n\t    <!--footer-->\n    <div class=\"c-author-block__footer\">\n        <!--footer left-->\n        <div class=\"c-author-block__footer-left\">\n            <!--AVATAR-->\n\t\t\t<!--AVATAR-->\n<div class=\"c-avatar \">\n\t    <!--info-->\n    <div class=\"c-avatar__info\">\n        <p class=\"u-a1 u-fw-500\">Ivona Mrvo\u0161<\/p>\n        <p class=\"u-b1 u-fw-500\"><\/p>\n    <\/div>\n    <!--end info-->\n<\/div>\n<!--end AVATAR-->\n            <!--end AVATAR-->\n        <\/div>\n        <!--end footer left-->\n\n\t\t    <\/div>\n    <!--end footer-->\n<\/div>\n<!--end AUTHOR BLOCK-->\n\n    <!--LINK BLOCK-->\n    <div class=\"c-link-block c-gutenberg-block \">\n        <!--UNDERLINE LINK-->\n\t\t    <a href=\"https:\/\/determ.com\/wp-content\/uploads\/2023\/06\/Case-Study-RB-Include.pdf\"\n       class=\"c-underline-link u-a1 u-fw-500 \"  download=&quot;download&quot;>\n\t\t<span>Preuzmite studiju slu\u010daja u PDF-u<svg class=\"u-icon u-icon--arrow-right\" viewBox=\"0 0 17 10\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"m13.69 4.25-2.72-2.72L12.03.47 16.56 5l-4.53 4.53-1.06-1.06 2.72-2.72H0v-1.5h13.69Z\" \/>\n<\/svg><\/span>\n    <\/a>\n        <!--end UNDERLINE LINK-->\n    <\/div>\n    <!--end LINK BLOCK-->\n\t","protected":false},"excerpt":{"rendered":"<p>Za ovu studiju slu\u010daja razgovarali smo s&nbsp;Ivonom Mrvo\u0161, marketin\u0161kom menad\u017eericom u Includeu. Objasnila je kako su po\u010deli koristiti Determ i kakve koristi imaju od alata. Izazov Ivona ka\u017ee da je glavni izazov bio pratiti \u0161to se pi\u0161e o Includeu i njegovim proizvodima diljem svijeta. Tako\u0111er, u vremenima ve\u0107e PR pokrivenosti, tro\u0161ili su mnogo vremena na [&hellip;]<\/p>\n","protected":false},"template":"","case-study-category":[],"class_list":["post-22750","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Include unaprje\u0111uje svoje napore u razvoju poslovanja. - Determ<\/title>\n<meta name=\"description\" content=\"U ovoj studiji slu\u010daja saznajte kako Include uz Determ unaprje\u0111uje svoje napore u razvoju poslovanja i jo\u0161 mnogo toga.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/determ.com\/hr\/case-study\/include-razvoj-poslovanja\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Include uz Determ unaprje\u0111uje svoje napore u razvoju poslovanja i jo\u0161 mnogo toga.\" \/>\n<meta property=\"og:description\" content=\"U ovoj studiji slu\u010daja saznajte kako Include uz Determ unaprje\u0111uje svoje napore u razvoju poslovanja i jo\u0161 mnogo toga.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/determ.com\/hr\/case-study\/include-razvoj-poslovanja\/\" \/>\n<meta property=\"og:site_name\" content=\"Determ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearedeterm\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T15:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/determ.com\/wp-content\/uploads\/2023\/02\/CS-Include.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Include uz Determ unaprje\u0111uje svoje napore u razvoju poslovanja i jo\u0161 mnogo toga.\" \/>\n<meta name=\"twitter:description\" content=\"U ovoj studiji slu\u010daja saznajte kako Include uz Determ unaprje\u0111uje svoje napore u razvoju poslovanja i jo\u0161 mnogo toga.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/determ.com\/wp-content\/uploads\/2023\/02\/CS-Include.png\" \/>\n<meta name=\"twitter:site\" content=\"@wearedeterm\" \/>\n<meta name=\"twitter:label1\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/determ.com\\\/hr\\\/case-study\\\/include-razvoj-poslovanja\\\/\",\"url\":\"https:\\\/\\\/determ.com\\\/hr\\\/case-study\\\/include-razvoj-poslovanja\\\/\",\"name\":\"Include unaprje\u0111uje svoje napore u razvoju poslovanja. - 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