{"id":22742,"date":"2023-02-02T17:10:26","date_gmt":"2023-02-02T17:10:26","guid":{"rendered":"https:\/\/determ.com\/case-study\/case-study-dubrovnik\/"},"modified":"2026-06-30T15:29:46","modified_gmt":"2026-06-30T15:29:46","slug":"grad-dubrovnik-percepcija-javnosti","status":"publish","type":"case-study","link":"https:\/\/determ.com\/hr\/case-study\/grad-dubrovnik-percepcija-javnosti\/","title":{"rendered":"Grad Dubrovnik ostaje u tijeku s percepcijom javnosti."},"content":{"rendered":" \n
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\n\t\t\tGrad Dubrovnik jedinica je lokalne samouprave u svom samoupravnom djelokrugu te, prema Zakonu o lokalnoj i podru\u010dnoj (regionalnoj) samoupravi, obavlja poslove od lokalnog zna\u010daja kojima se izravno zadovoljavaju potrebe gra\u0111ana, a koji Ustavom ili zakonom nisu dodijeljeni dr\u017eavnim tijelima. <\/h4>\n <\/div>\n \n\n\n\n

Izazov<\/h2>\n\n\n\n

Budu\u0107i da je Grad Dubrovnik jedinica lokalne samouprave<\/strong>, njegovi su ciljevi specifi\u010dni. Prvenstveno su usmjereni na stvaranje \u017eeljene kvalitete \u017eivota i rada na svom administrativnom podru\u010dju, unaprje\u0111enje javnih usluga koje Grad pru\u017ea,<\/strong> te na ostvarivanje kapitalnih ulaganja u komunalnu i dru\u0161tvenu infrastrukturu. Neke od ideja koje Grad Dubrovnik promi\u010de i \u010dija je realizacija strate\u0161ki usmjerena jesu odr\u017eivi razvoj destinacije i rje\u0161enja<\/strong> koja spadaju pod Smart City koncept upravljanja resursima radi postizanja najvi\u0161e kvalitete \u017eivota za svoje gra\u0111ane.<\/p>\n\n\n\n

Rje\u0161enje & u\u010dinak<\/h2>\n\n\n\n

Zbog alata i procesa koje Grad Dubrovnik koristi, Determ se izvrsno uklapa jer im omogu\u0107uje da u stvarnom vremenu dobiju uvid u javno mnijenje o svojim aktivnostima. To im omogu\u0107uje dono\u0161enje boljih odluka u kriznim situacijama i pravovremenu reakciju kada situacija zahtijeva hitan odgovor.<\/p>\n\n\n\n


Ka\u017eu da je Determ dragocjen alat u njihovom svakodnevnom radu. Alat koriste kao izvor novih informacija, medijskih objava, objava na dru\u0161tvenim mre\u017eama i, \u0161to je najva\u017enije, kao pokazatelj raspolo\u017eenja javnosti o odre\u0111enim temama jer, zahvaljuju\u0107i Determu, mogu to\u010dno razumjeti javno mnijenje. Tako\u0111er, zahvaljuju\u0107i Determu, mogu realno procijeniti doseg svojih javnih poruka kako bi u budu\u0107nosti ispravili mogu\u0107e propuste i bolje komunicirali.<\/p>\n\n\n\n


Svakako smatraju da im je kori\u0161tenje Determa, iz svih navedenih razloga, uvelike olak\u0161alo svakodnevni rad. Vi\u0161e ne moraju “guglati” objave jer su im sve potrebne informacije prikazane na jednom mjestu u trenutku njihova nastanka, \u0161to je klju\u010dno u njihovu radu. Mogu\u0107nosti izvje\u0161tavanja i analize tako\u0111er su korisne pogodnosti koje ovaj alat nudi.<\/p>\n\n\n\n

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\n\t\t\t"Upravljanje sustavom poput grada od 40 tisu\u0107a+ stanovnika, u kojem se broj ljudi tijekom sezone gotovo udvostru\u010di, nosi mnoge izazove. Situacija u kojoj smo se na\u0161li zbog pandemije, kada smo od prevelikog broja turista i sve uspje\u0161nijeg upravljanja destinacijom do\u0161li do potpunog zamiranja turizma kao na\u0161e najzastupljenije industrije, zasigurno je jedan od njih. U vremenima rasta turizma, zdravstvene prijetnje i ekonomske krize, ali i u sada\u0161njoj situaciji oporavka turizma, potrebno je donositi dobre i promi\u0161ljene odluke koje \u0107e uvijek biti u javnom interesu, iako neke od njih ne\u0107e uvijek biti popularne. Stoga, meni kao gradona\u010delniku i pro\u010delnicima drugih upravnih odjela, kori\u0161tenje alata za pra\u0107enje medija radi pra\u0107enja online objava i reakcija javnosti iznimno poma\u017ee u svakodnevnom radu. Posebno me zanima mogu\u0107nost izrade izvje\u0161taja i analiza jer pru\u017ea priliku da se uo\u010de i isprave neki propusti u komunikaciji. Tako\u0111er, zbog me\u0111unarodnog polo\u017eaja Dubrovnika kao kulturnog i turisti\u010dkog sredi\u0161ta, iznimno mi je va\u017ena usluga pra\u0107enja stranih medija i dru\u0161tvenih mre\u017ea, u kojima je Dubrovnik sve zastupljeniji.\u201d <\/h4>\n \n\t \n
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Mato Frankovi\u0107<\/p>\n

<\/p>\n <\/div>\n \n<\/div>\n\n \n <\/div>\n \n\n\t\t <\/div>\n \n<\/div>\n\n\n \n

\n \n\t\t \n\t\tPreuzmite studiju slu\u010daja u PDF-u\n \n<\/svg><\/span>\n <\/a>\n \n <\/div>\n \n\t","protected":false},"excerpt":{"rendered":"

Izazov Budu\u0107i da je Grad Dubrovnik jedinica lokalne samouprave, njegovi su ciljevi specifi\u010dni. Prvenstveno su usmjereni na stvaranje \u017eeljene kvalitete \u017eivota i rada na svom administrativnom podru\u010dju, unaprje\u0111enje javnih usluga koje Grad pru\u017ea, te na ostvarivanje kapitalnih ulaganja u komunalnu i dru\u0161tvenu infrastrukturu. Neke od ideja koje Grad Dubrovnik promi\u010de i \u010dija je realizacija strate\u0161ki […]<\/p>\n","protected":false},"template":"","case-study-category":[],"class_list":["post-22742","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"\nGrad Dubrovnik ostaje u tijeku s percepcijom javnosti. - Determ<\/title>\n<meta name=\"description\" content=\"U ovoj studiji slu\u010daja saznajte kako Grad Dubrovnik koristi Determ kako bi ostao u tijeku s percepcijom javnosti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/determ.com\/hr\/case-study\/grad-dubrovnik-percepcija-javnosti\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grad Dubrovnik koristi Determ kako bi ostao u tijeku s percepcijom javnosti.\" \/>\n<meta property=\"og:description\" content=\"U ovoj studiji slu\u010daja saznajte kako Grad Dubrovnik koristi Determ kako bi ostao u tijeku s percepcijom javnosti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/determ.com\/hr\/case-study\/grad-dubrovnik-percepcija-javnosti\/\" \/>\n<meta property=\"og:site_name\" content=\"Determ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearedeterm\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T15:29:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/determ.com\/wp-content\/uploads\/2023\/02\/CS-Dubrovnik.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Grad Dubrovnik koristi Determ kako bi ostao u tijeku s percepcijom javnosti.\" \/>\n<meta name=\"twitter:description\" content=\"U ovoj studiji slu\u010daja saznajte kako Grad Dubrovnik koristi Determ kako bi ostao u tijeku s percepcijom javnosti.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/determ.com\/wp-content\/uploads\/2023\/02\/CS-Dubrovnik.png\" \/>\n<meta name=\"twitter:site\" content=\"@wearedeterm\" \/>\n<meta name=\"twitter:label1\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/determ.com\\\/hr\\\/case-study\\\/grad-dubrovnik-percepcija-javnosti\\\/\",\"url\":\"https:\\\/\\\/determ.com\\\/hr\\\/case-study\\\/grad-dubrovnik-percepcija-javnosti\\\/\",\"name\":\"Grad Dubrovnik ostaje u tijeku s percepcijom javnosti. - 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