{"id":22740,"date":"2023-02-02T17:09:16","date_gmt":"2023-02-02T17:09:16","guid":{"rendered":"https:\/\/determ.com\/case-study\/case-study-bingo\/"},"modified":"2026-06-30T15:29:45","modified_gmt":"2026-06-30T15:29:45","slug":"bingo-dokazuje-uspjeh-marketinga","status":"publish","type":"case-study","link":"https:\/\/determ.com\/hr\/case-study\/bingo-dokazuje-uspjeh-marketinga\/","title":{"rendered":"Bingo sada lako dokazuje uspjeh svojih marketin\u0161kih napora."},"content":{"rendered":" \n
\n

\n\t\t\tOsnovan 1993. godine, Bingo d.o.o. najve\u0107i je maloprodajni i ugostiteljski lanac u Bosni i Hercegovini. Sa sjedi\u0161tem u Tuzli, tvrtka trenuta\u010dno ima 222 otvorene trgovine i oko 9000 zaposlenika. To \u010dini Bingo d.o.o. najve\u0107om tvrtkom i najve\u0107im poslodavcem u Bosni i Hercegovini. <\/h4>\n <\/div>\n \n\n\n\n

Razgovarali smo s Tatjanom Paunoski, voditeljicom PR-a i marketinga u Bingo d.o.o<\/strong>., koja nam je objasnila kako im Determ poma\u017ee u svakodnevnim zadacima. Tatjana radi u Bingo d.o.o. ve\u0107 15 godina, a posljednjih \u0161est godina voditeljica je odjela. U svom radu pokrivaju digitalni i trgovinski marketing, kao i PR. Na\u0161i su klijenti od po\u010detka 2016. godine, a prije Determa nisu koristili druge alate za pra\u0107enje online medija.<\/p>\n\n\n\n

Izazov<\/h2>\n\n\n\n

Tatjana ka\u017ee da je cilj zadr\u017eati vode\u0107u poziciju u maloprodaji i opravdati poziciju najpo\u017eeljnijeg poslodavca u zemlji.<\/p>\n\n\n\n

Rje\u0161enje & u\u010dinak<\/h2>\n\n\n\n

Prema Tatjani, za Determ su saznali nakon \u0161to ih je kontaktirao jedan od na\u0161ih prodava\u010da i objasnio sve prednosti koje alat mo\u017ee ponuditi. Poziv je stigao u pravo vrijeme jer je Bingo d.o.o. upravo po\u010dinjao ozbiljnije pristupati svojem planiranju na dru\u0161tvenim mre\u017eama <\/strong>– otvorili su Instagram ra\u010dun i po\u010deli vi\u0161e objavljivati na Facebooku. Prije Determa pratili su samo broj dijeljenja koja su dobili. Osim dru\u0161tvenih mre\u017ea, \u017eeljeli su pro\u0161iriti pra\u0107enje svojih spominjanja na medijima <\/strong>s kojima nisu bili u bliskom kontaktu.<\/p>\n\n\n\n

\n\t \n

\n\t\t\t"Prepoznala sam priliku da smanjim koli\u010dinu ru\u010dnog posla. Misle\u0107i na to da moramo kopati po tome tko \u0161to pi\u0161e o nama na na\u0161im ili drugim komunikacijskim kanalima. Stoga, kada me va\u0161 kolega kontaktirao, nisam dugo razmi\u0161ljala o tome. Alat smo testirali nekoliko mjeseci, a kasnije smo se pretplatili na godinu dana.\u201d <\/h4>\n \n\t \n
\n \n
\n \n\t\t\t\n
\n\t \n
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Tatjana Paunoski<\/p>\n

<\/p>\n <\/div>\n \n<\/div>\n\n \n <\/div>\n \n\n\t\t <\/div>\n \n<\/div>\n\n\n\n

Uz smanjenje koli\u010dine ru\u010dnog posla, Tatjana je naglasila da im je Determ pomogao da prate svoje konkurente lak\u0161e i sveobuhvatnije. Kako ona ka\u017ee – mo\u017eete pratiti svoj brend i druge brendove, a zatim usporediti rezultate kako biste vidjeli gdje stojite kada je rije\u010d o PR aktivnostima. Najva\u017enija stvar, ka\u017ee, jest mogu\u0107nost da se sumira rad cijelog odjela i prate PR aktivnosti te reakcije kupaca na dru\u0161tvenim mre\u017eama.<\/p>\n\n\n\n

\n\t \n

\n\t\t\t"Moja najdra\u017ea stvar je na kraju godine kada sumiram \u0161to je Marketing napravio u protekloj godini. Broj spominjanja u milijunima koji ina\u010de ne bih mogla dokazati. A kada to usporedim s konkurencijom, nitko mi ne mo\u017ee re\u0107i da nismo dobro odradili posao.\u201d <\/h4>\n \n\t \n
\n \n
\n \n\t\t\t\n
\n\t \n
\n

Tatjana Paunoski<\/p>\n

<\/p>\n <\/div>\n \n<\/div>\n\n \n <\/div>\n \n\n\t\t <\/div>\n \n<\/div>\n\n\n\n

Kada je rije\u010d o zna\u010dajkama, Tatjani se jako svi\u0111a analiza sentimenta i \u010dinjenica da informacije dobiva u stvarnom vremenu. Tako\u0111er, svi\u0111a joj se \u0161to je alat jednostavan za kori\u0161tenje i koristan te \u010dinjenica da je na\u0161a korisni\u010dka podr\u0161ka uvijek tu ako ima bilo kakvih pitanja.

Na pitanje koji bi savjet dala ljudima koji razmi\u0161ljaju o kupnji Determa, rekla je:<\/p>\n\n\n\n

\n\t \n

\n\t\t\t\u201cAko \u017eele sebi olak\u0161ati radni dan i biti u tijeku sa svime \u0161to se doga\u0111a s njihovom tvrtkom, definitivno trebaju koristiti ovaj alat!\u201d <\/h4>\n \n\t \n
\n \n
\n \n\t\t\t\n
\n\t \n
\n

Tatjana Paunoski<\/p>\n

<\/p>\n <\/div>\n \n<\/div>\n\n \n <\/div>\n \n\n\t\t <\/div>\n \n<\/div>\n\n\n \n

\n \n\t\t \n\t\tPreuzmite studiju slu\u010daja u PDF-u\n \n<\/svg><\/span>\n <\/a>\n \n <\/div>\n \n\t","protected":false},"excerpt":{"rendered":"

Razgovarali smo s Tatjanom Paunoski, voditeljicom PR-a i marketinga u Bingo d.o.o., koja nam je objasnila kako im Determ poma\u017ee u svakodnevnim zadacima. Tatjana radi u Bingo d.o.o. ve\u0107 15 godina, a posljednjih \u0161est godina voditeljica je odjela. U svom radu pokrivaju digitalni i trgovinski marketing, kao i PR. Na\u0161i su klijenti od po\u010detka 2016. godine, […]<\/p>\n","protected":false},"template":"","case-study-category":[],"class_list":["post-22740","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"\nBingo sada lako dokazuje uspjeh svojih marketin\u0161kih napora. - Determ<\/title>\n<meta name=\"description\" content=\"U ovoj studiji slu\u010daja saznajte kako trgovac Bingo koristi Determ kako bi lako dokazao uspjeh svojih marketin\u0161kih napora.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/determ.com\/hr\/case-study\/bingo-dokazuje-uspjeh-marketinga\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bingo koristi Determ kako bi lako dokazao uspjeh svojih marketin\u0161kih napora.\" \/>\n<meta property=\"og:description\" content=\"U ovoj studiji slu\u010daja saznajte kako trgovac Bingo koristi Determ kako bi lako dokazao uspjeh svojih marketin\u0161kih napora.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/determ.com\/hr\/case-study\/bingo-dokazuje-uspjeh-marketinga\/\" \/>\n<meta property=\"og:site_name\" content=\"Determ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearedeterm\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T15:29:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/determ.com\/wp-content\/uploads\/2023\/02\/CS-Bingo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Bingo koristi Determ kako bi lako dokazao uspjeh svojih marketin\u0161kih napora.\" \/>\n<meta name=\"twitter:description\" content=\"U ovoj studiji slu\u010daja saznajte kako trgovac Bingo koristi Determ kako bi lako dokazao uspjeh svojih marketin\u0161kih napora.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/determ.com\/wp-content\/uploads\/2023\/02\/CS-Bingo.png\" \/>\n<meta name=\"twitter:site\" content=\"@wearedeterm\" \/>\n<meta name=\"twitter:label1\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/determ.com\\\/hr\\\/case-study\\\/bingo-dokazuje-uspjeh-marketinga\\\/\",\"url\":\"https:\\\/\\\/determ.com\\\/hr\\\/case-study\\\/bingo-dokazuje-uspjeh-marketinga\\\/\",\"name\":\"Bingo sada lako dokazuje uspjeh svojih marketin\u0161kih napora. - 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