At the end of June 2024, Burrelles bid a farewell to the media monitoring world. With almost 130 years in the business, they’ve taken pride in providing monitoring and measurement services for online and offline sources.
Next step for their users? Finding a well-enough alternative, of course.
As the media monitoring landscape continues to evolve, various alternative tools have emerged, providing unique features and benefits.
💡Read Media Monitoring: The Ultimate Guide
To make your search for an alternative easier, we’ve compiled a list of the best media monitoring tools for both online and offline sources now that Burrelles is out of the picture.
Let’s take a look.
Best Online Media Monitoring Burelles Alternatives
Determ
Determ is more than just an online media monitoring tool. It’s a comprehensive command center for all your media monitoring needs. Going beyond basic keyword tracking, Determ offers advanced features such as sentiment analysis, opinion leader identification, and in-depth competitor reports.
It empowers you to track conversations across major social platforms, analyze key social media metrics like reach and engagement, and gain actionable insights to inform your social media strategy. With its intuitive interface and robust analytics, Determ ensures you stay ahead of trends and effectively manage your brand’s online presence. Despite offering tiered pricing plans, Determ guarantees a feature-rich experience tailored for effective and comprehensive media monitoring.
Why Determ
- Crisis management couldn’t be easier with real-time alerts and net sentiment spike alerts. They notify you whenever your topic is mentioned or whenever there is a spike in negative mentions of your tracked topic
- Reporting is done for you through predefined dashboards and AI assistant Synthia. It summarizes everything going on in your feed, particular mention, or particular dashboard in your reports
- Tracking your mentions is very straightforward with the help of filtering and digest features
- You can track all major social media platforms including Facebook, Instagram and Twitter and gain historical data if you need
Read 5 Best CrowdTangle Alternatives
Brandwatch
Brandwatch is one of Burrelles alternatives renowned for its advanced social media analytics and insights capabilities. It offers extensive coverage of social networks, blogs, forums, news sites, and other online platforms. This enables users to track brand mentions, monitor trends, and understand public sentiment in real-time. Brandwatch’s sophisticated data visualization tools and AI-driven analytics allow businesses to gain actionable insights from large volumes of social data. Additionally, Brandwatch provides features like competitor analysis, influencer identification, and crisis management. In this way it is an indispensable tool for marketers, PR professionals, and researchers aiming to enhance their online presence and engagement. Although Brandwatch excels in social media monitoring, it may need to be supplemented with other tools for offline media tracking.
BrandMentions
BrandMentions is a versatile media monitoring tool designed to track brand mentions across a wide range of online platforms. This includes social media, blogs, forums, and news sites. It offers real-time alerts, sentiment analysis, and in-depth reporting. It enables businesses to stay informed about their online presence and public perception. BrandMentions’ intuitive interface allows users to easily navigate through data, track engagement, and measure the impact of their marketing efforts. With features like competitor analysis and influencer identification, BrandMentions provides valuable insights that help businesses refine their strategies and improve their online reputation.
Read 5 Agility PR Solutions Alternatives to Consider in 2025
Best Offline Media Monitoring Burelles Alternatives
TVEyes
TVEyes is a Burrelles alternative specifically designed to track television and radio broadcasts. It provides comprehensive coverage of live and archived broadcasts across numerous channels worldwide. In this way it is an indispensable resource for organizations needing to monitor media exposure and public sentiment in real-time. With features like keyword search, clip creation, and instant alerts, TVEyes ensures that users can quickly and efficiently track mentions and analyze the impact of broadcast media on their brand or topics of interest.
Additionally, TVEyes offers transcription services, enabling easy content analysis and reporting. Its specialized focus on broadcast media sets it apart from tools primarily catering to online monitoring, making TVEyes an ideal choice for businesses, PR agencies, and government entities requiring in-depth broadcast media insights. However, its limited online media capabilities mean it is best used with other tools for a comprehensive media monitoring strategy.
LexisNexis
LexisNexis is a leading media monitoring tool renowned for its extensive offline and online content coverage, including newspapers, magazines, journals, and broadcast media. It offers powerful search capabilities and advanced analytics, allowing users to track mentions, analyze trends, and gather insights from a vast array of sources. LexisNexis provides customizable alerts and detailed reports, making it easier for businesses, legal professionals, and researchers to stay informed about relevant developments and media coverage. The platform’s robust data archive ensures access to historical content, facilitating comprehensive research and long-term analysis.
While LexisNexis excels in traditional media monitoring, its integration with online sources ensures a holistic approach to media tracking. Its user-friendly interface and reliable customer support further enhance its appeal as a top choice for those needing in-depth media monitoring and research capabilities.
Conclusion
Choosing the right media monitoring tool is crucial for effective brand management and strategic decision-making. While Burrelles leaves the industry, exploring alternatives can offer new features and potential cost savings. By considering the specific needs of your organization, whether it be online or offline media coverage, you can find the perfect tool to enhance your media monitoring efforts. Don’t hesitate to try out demos and trials to see which solution fits best for your unique requirements.
