The world of AI is moving at breakneck speed, and AI marketing is no exception. Back in 2021, the market value of AI in marketing globally was already at $15.84 billion. By 2028, it’s projected to reach $107.5 billion—and for good reason. The initial hype around ChatGPT in 2022 has evolved into a rich ecosystem of tools that analyze, test, and optimize more and more marketing work.
💡 Read Creating a Marketing Strategy that Works: Benefits, Steps, Tools
The options for AI marketing tools keep growing, and figuring out what helps your business (and what’s just shiny and new) is tricky. In this guide, we’ll look at what AI marketing is, explore a few tools to consider, and walk you through how to introduce AI marketing in your marketing work.
What is AI marketing?
AI marketing is the application of artificial intelligence in the marketing field. It helps marketers decrease the time and effort required to come up with new marketing strategies. AI marketing does this by completing repetitive tasks and offering more in-depth data to help with decision-making.
But how does AI marketing work? In a nutshell, a typical AI marketing tool follows this process:
- Data collection and processing
AI tools collect vast amounts of data from various channels. Examples of this data can include consumer behavior, social media activity, text samples, etc. They then analyze this data to learn from it and uncover patterns humans might miss. - Insights
Based on your data, AI tools provide actionable information. Depending on their scope, they can predict trends, such as the best time to send out email campaigns, or suggest strategies for e.g. optimizing your customer segments or retaining customers at risk from churning. AI tools can also use your data to create content like text, images, and videos tailored to your brand and goals. - Automation
Some AI systems can act further on these insights and handle tasks like content scheduling, A/B testing, or dynamic ad placement.
What can AI marketing tools help with?
According to a 2023 survey, the leading use cases for AI in marketing worldwide were aligning web content with search intent (84%), improving user experience (80%), and enhancing SERP rankings (74%). In a different survey in the same year, 55% of marketers said that they used ChatGPT for marketing purposes.
Fast forward two years, ChatGPT is still going strong—but the role of AI marketing has only grown. Today, advancements in generative AI (e.g. DALL-E for image generation), are changing the game on an almost daily basis. Marketers can now produce high-quality blog post drafts, images, and even videos in minutes.
AI-powered predictive analytics has become more sophisticated as well. Brands can now anticipate customer needs more accurately than ever. Personalized marketing campaigns go beyond just tailored emails. Now, entire user journeys can be customized in real-time.
💡Read Why Real-time Data Analytics is Crucial for Business Agility
Conversational AI has stepped up its game too. AI-powered chatbots and virtual assistants have come a long way from basic FAQs. They are now capable of providing meaningful, human-like interactions that can guide users through purchases or troubleshoot complex issues.
Social media marketing is also benefiting from AI innovations. Specialized tools for simple content planning and repurposing have emerged. Other platforms now offer deeper insights into audience sentiment. This makes it easier for brands to stay ahead of trends and understand the impact of their campaigns.
The AI marketing landscape continues to evolve, and it’s important to stay informed about these advancements. Many AI marketing tools are still tied to efficiency, but they’re becoming creative partners that help us connect with audiences in more meaningful ways.
4 AI marketing tools you should try
1. Determ – Media monitoring
In today’s digital world, staying on top of what’s being said about your brand is critical. Determ is a powerful media monitoring tool that helps you keep track of conversations around your brand, competitors, and industry. The platform provides real-time alerts, sentiment analysis, and insights to make decisions easier. Determ’s AI PR Assistant Synthia analyzes insights, summarizes key trends, and comes up with actionable next steps from vast amounts of media data.
Why it’s worth trying
To stay ahead of the curve, you need to know what’s happening in your industry and how your brand is perceived. Determ provides the core insights you need to make smarter, more strategic decisions.
2. Jasper – Content creation
Jasper generates various types of marketing materials, from blog posts and social media captions to email subject lines and ad copy. Unlike general AI tools, it’s built for marketing teams, with features like brand voice customization and templates for different content types. Provide some basic details about your idea and Jasper fills in the blanks with options to rework and perfect your content.
Why it’s worth trying
Writer’s block is real, and Jasper makes it much more manageable. While you’ll still need human editing, this tool speeds up the first draft process. Its templates and tone of voice features help maintain consistency and reduce the time you spend staring at blank pages.
3. Surfer SEO – SEO optimization
Surfer SEO helps marketers optimize content for search engines by analyzing top-ranking pages. It provides real-time scoring, keyword recommendations, and structural insights to help your content perform better.
Why it’s worth trying
Surfer SEO takes the guesswork out of SEO and provides clear recommendations based on ranking data. It helps ensure your work aligns with current search patterns and stays relevant to your audience. Surfer SEO is a powerful tool for both new content and updating existing pages.
4. Seventh Sense – Marketing automation
Seventh Sense is an AI-powered email marketing automation tool that optimizes email send times and personalizes email delivery time. By analyzing subscriber behavior, Seventh Sense determines the best time to reach each individual. This approach improves open rates and engagement.
💡Read Email Marketing Mastery: A 2024 Guide for Agencies
Why it’s worth trying
Consumers today are bombarded with marketing emails, and generic send times just won’t cut it anymore—what works for one person may not work for another. Seventh Sense helps improve campaign performance by learning from your audience’s behavior patterns. It does this through smart, AI-driven timing rather than rule-based automation.
How to get started with AI marketing
Implementing AI in your marketing efforts is not as simple as downloading an app and pressing ”start”. You’ll need some planning and preparation to make sure your efforts pay off. Let’s walk you through how to set yourself up for success.
Clean up your data
Even the smartest AI will struggle with turning messy data into useful insights. AI tools rely on structured and clean data to work their magic. You should audit your data sources before you introduce AI marketing tools or systems. Start by considering these questions:
- Is your customer data organized and up-to-date?
- Are your different tools integrated effectively?
- Do you have processes in place to keep your data clean and consistent?
Taking the time to get your data in order now will save you countless headaches later. Once you bring AI marketing on board, don’t forget about your data. You’ll still need regular quality checks to maintain consistency and prevent errors.
Play by the rules
Customers are more and more aware of (and concerned about) data privacy. This makes ethical AI usage more important than ever—not only to avoid lawsuits or scandals, but to build trust with your audience. Be transparent about your AI usage: put in place clear policies around how you collect and use data, and ensure compliance with GDPR and CCPA regulations. Make a point to regularly check your AI marketing systems for fairness and accuracy.
Trust takes years to build but moments to break. A thoughtful approach to AI compliance protects both your customers and your reputation.
💡 Read The Importance of Brand Safety in the Age of AI
Think about your resources
Many great AI marketing tools are very cost-effective, but this doesn’t mean you should pay up and rush in. The real costs of AI marketing is not just about the price tag on a given system. Consider the costs of integration with your existing systems, training time for you and your team, upgrades you might need over time, and maintenance. Understanding these costs upfront helps you budget realistically and avoid surprises down the line.
Choose the right tools
With so many AI marketing tools available, focusing on what your business really needs is essential. Look at your current marketing operations with a critical eye. Ask these questions to find what to start with:
- Where do you get stuck?
- Which tasks take up too much time?
- What problems keep coming up in your team’s feedback?
Then, start with one or two tools that directly address these challenges. They might be on our list above, or you might find other tools that better fit your specific needs. The goal isn’t to use the most AI tools—it’s to use the right ones for you.
💡 Read Top 10 B2B Marketing Tools to Use in 2025
Get your team on board
Your team’s comfort with AI tools can make or break your success. Once you decide on your AI marketing workflow, don’t miss these details:
- Plan for proper training sessions (not just quick tutorials)
- Plan for practicing and asking questions (and making mistakes)
- Set up clear guidelines on how to use each tool (and make them easily accessible)
- Schedule regular check-ins to address concerns
Some of your teammates might be excited, others might be more hesitant, and that’s normal. Taking a thoughtful approach makes all the difference in the adoption of your AI marketing systems.
Keep track and adjust as you go
Once your AI marketing workflow is up and running, pay close attention to how things are working. Are you saving time and getting better results? How does your team feel about it all? Keep your ear to the ground and don’t be afraid to make changes if something isn’t going as planned.
Conclusion
Whether you’re ready to dive in or still weighing your options, one thing is clear: AI marketing tools are reshaping how marketers work. The key isn’t to jump on every new AI trend, but to use the tools that are right for you. Do your research and go for the options that will make your work easier and your results stronger.
There’s no perfect step-by-step formula when it comes to AI marketing; if it did exist, it would probably be obsolete within a week. So start where it makes sense for your team. It may be automating your media monitoring and social listening efforts, speeding up content creation, or improving SEO efforts. Begin with one area, learn what works, and grow from there.
AI marketing isn’t the future anymore—it’s very much the present. And with the right approach to data, tool selection, and team preparation, you’re well-equipped to make it work for you.
Romina Damijanic writes content for startups. She thinks and types about marketing, people (operations), and tech. Never turns away from a good turn of phrase.
