Why PR metrics matter
Prove value. Guide strategy. Benchmark smarter.
PR isn't just reactive. It's measurable. And Determ helps PR teams move beyond mentions—with real-time metrics that show impact, drive decisions, and keep you ahead of the competition.
From mentions to meaningful metrics
Mentions, impressions, interactions
Track volume, reach, and engagement across all your media coverage.
Sentiment score & Sentiment trend
Understand how your brand is perceived and how that changes over time.
Average influence score
Gauge the authority and impact of the voices mentioning your brand.
Share of voice & Share of impressions
See how your media presence stacks up against competitors or campaigns.
Top opinion leaders
Identify the people and outlets shaping public perception in your space.
Trending phrases, hashtags & emojis
Spot rising messages and themes in your brand’s conversations.
Source-level breakdowns
Analyze which platforms and channels drive the most coverage.
Topic visibility trends over time
Visualize spikes, dips, and momentum in your media attention.
Main Dashboard
Monitor overall PR performance at a glance.
Sentiment Analysis
Understand tone, emotion, and brand perception over time.
Opinion Leaders
Track the voices driving the conversation about your brand.
Conversational Trends
Discover trending hashtags, phrases, and emerging topics.
Source – Websites
Analyze where your media presence lives across online publishers.
Source – Twitter
Zoom into real-time trends, post timing, and audience insights.
Competitive Analysis
Benchmark your brand against competitors by volume, reach, and tone.
Custom Dashboards
Build your own mix of widgets, filters, and views to track what matters most.
How teams use PR metrics
Campaign reporting
Track performance in real time and prove the impact of your PR efforts. Monitor sentiment, impressions, and top sources—then export results in just a few clicks.
Crisis management
Spot spikes in negative sentiment, trace their origin, and react before issues escalate. Stay informed with real-time dashboards built for reputation monitoring.
Competitive benchmarking
Compare your brand to competitors across share of voice, tone, visibility, and key channels. Use side-by-side dashboards to see where you stand.
No matter your PR challenge, Determ turns data into clear, measurable outcomes.
"We regularly review our analytics every month or quarter. We assessed our performance over the past three months, checking if we met targets and key performance indicators (KPIs) and made an impact. Our aim is to stay ahead of the competition, so we examine if we achieved that. The share of voice remains a key factor in this evaluation.”
Eleonora Oikonomidou
Senior PR Manager
Everything you need in one place
Track, export, and share PR results, effortlessly
From filterable dashboards to branded reports, Determ gives you the tools to measure media impact, customize your view, and present results with confidence.
Trusted by users worldwide
Confirmed as a high-performing tool by customers and tech experts alike.
Start measuring what matters
Discover how Determ turns media data into PR metrics your team and stakeholders will actually use.
