AI-powered media intelligence for PR and communication teams

Monitor online media and social conversations in real time and use AI to turn complex coverage into clear insights, risks, and next steps.

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CNN

2 hours ago

America's major automakers are getting back into Formula 1 racing. Following GM's recent announcement that it's applying, along with Andretti Global, to field a team, Ford has now announced that it's getting back into the sport to help build engines.

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ashantinico

Today at 16:13

Home Starbucks coffee don’t hit the same as Starbucks coffee or am I doing it wrong?

jordanchataun

JordanChaTaun

2 hours ago

Whew the way amazon makes it so hard to contact customer service. And even harder to talk to a delivery person who says they can’t find your address. A whole hour to speak to someone, when I started contact 4min after delivery attempt. ANNOYED!

the-charlotte-observer

The Charlotte Observer

1 hour ago

With a sharp eye on Amazon, this retail titan is expanding its digital delivery footprint.

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Dallas Morning News

5 minutes ago

Dozens of unionized starbucks workers in Denton rally for better working conditions

reuters

Reuters

42 minutes ago

The return of pumpkin and fall-themed drinks as well as new menu items helped drive Starbucks' US same-store sales 8% higher in the quarter.

mfcyf7cg_400x400

CNN

2 hours ago

America's major automakers are getting back into Formula 1 racing. Following GM's recent announcement that it's applying, along with Andretti Global, to field a team, Ford has now announced that it's getting back into the sport to help build engines.

suchrx31_400x400

ashantinico

Today at 16:13

Home Starbucks coffee don’t hit the same as Starbucks coffee or am I doing it wrong?

jordanchataun

JordanChaTaun

2 hours ago

Whew the way amazon makes it so hard to contact customer service. And even harder to talk to a delivery person who says they can’t find your address. A whole hour to speak to someone, when I started contact 4min after delivery attempt. ANNOYED!

the-charlotte-observer

The Charlotte Observer

1 hour ago

With a sharp eye on Amazon, this retail titan is expanding its digital delivery footprint.

fv2s82ip_normal

Dallas Morning News

5 minutes ago

Dozens of unionized starbucks workers in Denton rally for better working conditions

reuters

Reuters

42 minutes ago

The return of pumpkin and fall-themed drinks as well as new menu items helped drive Starbucks' US same-store sales 8% higher in the quarter.

Trusted daily by 5,000+ users worldwide. Used by small teams and global organizations.

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Never Miss a Critical Mention

Real-time alerts powered by AI, not just notifications.

AI automatically detects unusual spikes, sentiment changes, and emerging risks, so you immediately know which mentions require attention and which do not.

Visual showing Determ’s real-time media alert interface, highlighting a brand mention detected within seconds across multiple sources including news sites, social media, and broadcast channels.

Understand the Coverage Instantly

AI summaries that turn noise into clear context.

Instead of reading dozens of articles and posts, get AI-generated summaries that explain what’s driving the conversation, how sentiment is evolving, and where attention is shifting. See the full picture at a glance — without losing important details. Know what’s happening, and why.

Determ dashboard showing AI-generated summary of a spike in social media mentions for Starbucks Valentine’s Day drinks, with a mentions-over-time chart and preview of influencer posts analyzed for sentiment and volume

From Monitoring to Insight

AI-driven insights and reports you can actually use.

Determ analyzes trends, sentiment, volume, and topic dynamics to help you understand impact — not just activity. Create clear, shareable reports that explain what matters, what changed, and what it means for your brand, campaign, or reputation. Turn data into confident decisions.

prmetrics side by side comparison missed mentions and determ report

More data. Less effort. Better outcomes.

84x

faster crisis reaction times

20h

saved weekly through automated monitoring and reporting

78%

of users prefer Determ for coverage and data accuracy

Be the first to know and the first to act.

Discover how AI-powered media intelligence helps PR and communication teams detect issues early, understand what is driving coverage, and decide what to do next.

Discover what Determ can do for you

Stay on top of brand and competitor narratives

Use AI-powered media intelligence to track how your brand and competitors are discussed online, identify shifts in sentiment, and understand who is shaping the conversation. See changes early and respond with context, not assumptions.

Understand what coverage actually means

AI analyzes volume, sentiment, and visibility to help you explain impact clearly. Turn complex media data into insights that support reporting, evaluation, and strategic decisions.

See how campaigns land and evolve

Understand how PR and communication campaigns perform across online media and social channels. AI highlights what resonates, what drives engagement, and how narratives develop over time.

Detect risks before they escalate

AI identifies unusual spikes, negative sentiment patterns, and emerging issues in real time. Get the context you need to assess risk quickly and decide how to respond.

Follow conversations, not just mentions

Go beyond counting posts. AI helps you understand themes, sentiment drivers, and trends within social conversations around your brand, industry, or topics that matter.

Use media signals to spot opportunities Market & Consumer Insights

Analyze media coverage and online discussions to understand customer expectations, unmet needs, and emerging market signals. Turn public conversations into strategic insight.

Stay on top of brand and competitor narratives

Use AI-powered media intelligence to track how your brand and competitors are discussed online, identify shifts in sentiment, and understand who is shaping the conversation. See changes early and respond with context, not assumptions.

Understand what coverage actually means

AI analyzes volume, sentiment, and visibility to help you explain impact clearly. Turn complex media data into insights that support reporting, evaluation, and strategic decisions.

See how campaigns land and evolve

Understand how PR and communication campaigns perform across online media and social channels. AI highlights what resonates, what drives engagement, and how narratives develop over time.

Detect risks before they escalate

AI identifies unusual spikes, negative sentiment patterns, and emerging issues in real time. Get the context you need to assess risk quickly and decide how to respond.

Follow conversations, not just mentions

Go beyond counting posts. AI helps you understand themes, sentiment drivers, and trends within social conversations around your brand, industry, or topics that matter.

Use media signals to spot opportunities Market & Consumer Insights

Analyze media coverage and online discussions to understand customer expectations, unmet needs, and emerging market signals. Turn public conversations into strategic insight.

AI-Powered Real-Time Alerts

Get notified instantly when something important happens. AI prioritizes mentions based on risk, sentiment change, and unusual activity, so you can focus on what actually requires action.

Multilingual Sentiment Intelligence

Understand how your brand is perceived, not just mentioned. AI analyzes sentiment across languages and sources to reveal tone shifts, emerging negativity, and changes in public perception.

Media Impact and Performance Analysis

Measure what coverage means, not just how much there is. Analyze visibility, engagement, share of voice, and momentum across media and social channels in one clear view.

Automated Coverage and Reporting

Turn coverage into structured outputs automatically. Generate digests, summaries, and reports that save time and support internal communication, evaluation, and client reporting.

AI-Driven Insights and Summaries

Go beyond dashboards. AI summarizes coverage, identifies patterns, and explains trends so teams can quickly understand what is happening and why it matters.

Mobile Monitoring and Alerts

Stay informed wherever you are. Monitor media, receive alerts, and review key insights on the go with the Determ mobile app for iOS and Android.

Broad Online Coverage in One Place

Monitor online media and social conversations from a wide range of sources in a single platform. AI helps you understand where attention comes from and how different sources shape the narrative around your brand.

Historical Media Intelligence

Analyze years of past coverage to identify long-term trends, recurring issues, and shifts in perception. Use historical data to benchmark performance, evaluate progress, and support strategic decisions with context.

Precision Search and Signal Filtering

Quickly narrow down large volumes of mentions using advanced filters such as sentiment, source type, geography, and topics. Focus only on the signals that matter for your analysis and decision-making.

Flexible Data Export and Integrations

Export media data in formats that fit your workflow, including Excel, PDF, PowerPoint, and API-ready outputs. Easily share insights, integrate data with other systems, or support deeper analysis outside the platform.

AI-Powered Real-Time Alerts

Get notified instantly when something important happens. AI prioritizes mentions based on risk, sentiment change, and unusual activity, so you can focus on what actually requires action.

Multilingual Sentiment Intelligence

Understand how your brand is perceived, not just mentioned. AI analyzes sentiment across languages and sources to reveal tone shifts, emerging negativity, and changes in public perception.

Media Impact and Performance Analysis

Measure what coverage means, not just how much there is. Analyze visibility, engagement, share of voice, and momentum across media and social channels in one clear view.

Automated Coverage and Reporting

Turn coverage into structured outputs automatically. Generate digests, summaries, and reports that save time and support internal communication, evaluation, and client reporting.

AI-Driven Insights and Summaries

Go beyond dashboards. AI summarizes coverage, identifies patterns, and explains trends so teams can quickly understand what is happening and why it matters.

Mobile Monitoring and Alerts

Stay informed wherever you are. Monitor media, receive alerts, and review key insights on the go with the Determ mobile app for iOS and Android.

Broad Online Coverage in One Place

Monitor online media and social conversations from a wide range of sources in a single platform. AI helps you understand where attention comes from and how different sources shape the narrative around your brand.

Historical Media Intelligence

Analyze years of past coverage to identify long-term trends, recurring issues, and shifts in perception. Use historical data to benchmark performance, evaluate progress, and support strategic decisions with context.

Precision Search and Signal Filtering

Quickly narrow down large volumes of mentions using advanced filters such as sentiment, source type, geography, and topics. Focus only on the signals that matter for your analysis and decision-making.

Flexible Data Export and Integrations

Export media data in formats that fit your workflow, including Excel, PDF, PowerPoint, and API-ready outputs. Easily share insights, integrate data with other systems, or support deeper analysis outside the platform.

Why PR and communication teams choose Determ over legacy platforms

Faster, real-time intelligence

Do not wait minutes to understand what is happening. Determ delivers real-time alerts and context so teams can react while stories are still forming.

AI insights, built in by default

AI-powered summaries, sentiment analysis, and trend detection are part of the platform, not paid add-ons. Understand coverage instantly without extra upgrades.

Transparent pricing that scales with you

No hidden fees or bloated packages. Pay only for the capabilities your team actually uses, with clear plans that scale as your needs grow.

Less noise. Lower cost. Clearer decisions.

1 // 

"In the era of complete digitization, monitoring the media in real time and quick reaction are the basics of our work, especially in crisis communication. Thanks to Determ, which scans our digital media space 24/7, we are informed about all important events right away, with notifications on the screen of our smartphones."

“Numerous times, something happened, and we were the last to know. Now, we are timely informed of everything. We check Determ every day, and if something important occurs, we automatically get an alert and can react immediately.”

"Determ saves us time, points us to a problem we have to solve, or shows us what we can do on social media. The best thing is competitor monitoring which used to take up much of our time. This is one of the most useful monitoring tools on the market."

"Determ is a user-friendly and reliable tool to detect and follow potential issues and crises for our clients. In addition to using the tool for live monitoring, we frequently work with the reports automatically generated by the tool, which we send weekly or monthly, depending on our clients' needs. As an agency, we appreciate the tool's flexibility and the team's reactivity."

"The tool is super useful for our international accreditation processes. We can present the public impact of the faculty, publicity, perception, what we communicate, and what is communicated about us in a super simple way by clicking on the time periods, creating the whole report, and presenting it to the accreditation houses." 

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